Keywords are used to connect an internet user with a page that matches their search. When choosing keywords, put yourself in the position of the web surfer. What will they type in the search box? Those are your target keywords. Each page of your website will have different keywords to match that pages content.

Key Phrases- Most of the time it's better to combine two or three keywords, because using just one keyword may be to general for good search engine results, the competition for the one word keywords like "photographer" makes it very difficult to attain a good SERP position. For example, if your a wedding photographer from Chicago, you may find that using the keyword "chicago wedding photographer" as the keyword for your homepage gets you a higher serp and more targeted leads, than just the keyword "photographer". Keeping in mind however that, using keywords effectively on your page, is far easier than choosing keywords effectively.

Of course you can always take a stab in the dark to choose your keywords and phrases based upon your best guess. Or better yet use a keyword research tool to determine the number of times users perform searches for specific keywords your considering. Here's a free trial offer from WordTracker. Just brainstorm and write down a big list of possible keywords and phrases and test them out on WordTracker for free. You'll see how many searches were performed for each one on your list. Then you can decide which is best for your webpage. This is a very important step, after all, what good is optimizing for a keyword no one ever uses. So, this is one of the first things to do when starting a photo website. Pick the best Keywords and Keyphrases and build your content, title and inbound links around them.

Use Your Top Key Phrase's :